Commercial Vendors

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The California State Fair has some of the most unique and fun shopping available. When you attend the fair, be sure to explore Shopper’s Indoor Expo and Shopper’s Row!

Shopper’s Indoor Expo

Enjoy engaging product demonstrations and special sales in this expansive indoor marketplace, featuring a diverse range of products from corporate vendors. (Building C & D, Building A & B upper level) Discover fair-exclusive deals and unique items that celebrate the spirit of California. Don’t miss this opportunity to shop, explore, and take home a piece of the fair experience! It’s the perfect place to find souvenirs and support local businesses while enjoying all the excitement of the fair.

Shopper’s Row

Stroll through this outdoor global market and find a reminder of your day at the State Fair. There is a little of everything here, between the Carnival and the California State Fair Fountain!

If you are a commercial vendor and seeking information about participating at the California State Fair, please check out the resources below:

Application

Layouts

Handbook

2025 Exhibit Space and Commercial & Concessions Rules and Regulations Handbook

Contact

commercialexhibits@calexpo.com

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